³Ô¹ÏÍø

³Ô¹ÏÍø Branding

The ³Ô¹ÏÍø brand reflects the identity, values, and spirit of the Lake State community. Lakers support the anchor. Consistent use of official logos, colors, and visual elements helps ensure a recognizable presence everywhere the anchor drops. This page serves as the central resource for official university logos and brand guidelines. Additional resources, templates, and style guidance will continue to be added over time.

Overall Guidelines

When using ³Ô¹ÏÍø logos and branding, please follow these general guides:

  • Use only the official, current logo files
  • Do not alter, stretch, rotate, or recreate logos
  • Use high-resolution images whenever possible
  • Ensure colors remain consistent with ³Ô¹ÏÍø branding
  • Select the logo that best fits the layout and background
  • Maintain adequate spacing around logos for readability

For more artwork, creation of new logos, approval of designs, or additional branding support, please contact [email protected] or submit a Graphics Request Form.

Approval & Production Guidance

All official university materials, promotional items, merchandise, and branded products featuring university logos or identity elements should be approved by the Marketing Office before production or purchase. Departments, organizations, and external vendors are encouraged to contact ³Ô¹ÏÍø Marketing before placing orders, printing materials, or submitting branded items to production.

³Ô¹ÏÍø Logos

Official logos and additional branding information are available below. Each ZIP download contains blue, gold, white, and black colorations of each design in transparent PNG and EPS (vector) formats.

Primary Logo
³Ô¹ÏÍø logo

Download:

Stacked Logo
³Ô¹ÏÍø stacked logo

Download:

Anchor Icon
³Ô¹ÏÍø anchor logo

Download:

Circle Logo
Logo of ³Ô¹ÏÍø

Download:

University Seal

³Ô¹ÏÍø seal

The official seal, seen above, is reserved for formal applications such as presidential communications, commencement materials, and diplomas.

Use of the seal requires express permission from the or the President’s office.

Brand Guide

University Naming

Official Name
³Ô¹ÏÍø

Common References

  • ³Ô¹ÏÍø
  • ³Ô¹ÏÍø
  • Lake State

Community Identity
Students, alumni, faculty, staff, and supporters are commonly referred to as Lakers.
After the first reference to ³Ô¹ÏÍø, the abbreviation “³Ô¹ÏÍø” may be used in most communications.

Official Colors

Color Pantone CMYK Hex Code RGB
Primary – Laker Blue PMS 294 100%, 58%, 0%, 21% #003F87 R:0 G:63 B:135
Secondary – Laker Gold PMS 123 0%, 24%, 94%, 0% #FFC61E R:255 G:198 B:30

Typography

Primary Typeface
Arial
Arial serves as the primary ³Ô¹ÏÍø typeface and is used across marketing materials, presentations, publications, digital communications, and branded content.

Secondary Typeface
Palatino
Palatino may be used as a complementary typeface in select applications, including formal publications and feature materials.

Alternate Fonts
Standard system font with similar readability and style may be used when brand fonts are unavailable.

Media and Press Use

Media personnel may download and use the logos featured on this page in connection with coverage of ³Ô¹ÏÍø, ³Ô¹ÏÍø programs, athletics, events, and official releases. For additional media requests, photography, or branding assistance, please contact [email protected].